Elevate your
product Marketing performance
ABOUT David
I led a multi-award winning software studio for 20 years. I have worked with start-ups and some of the biggest brands in the world to deliver new and innovative B2B and B2C products. I've built and led teams throughout the entire product chain from conception to development to delivery, and ultimately adoption.
In those years 20 years, I've learned the critical difference between the success and failure of a product was rarely just the quality of the final product, but instead the quality and proficiency of its Product Marketing. Adoption is the most critical measurement for the success for a product. Be it MAU, activations, time to value, churn reduction, or any other related metric, product adoption is the only thing that matters.
Product Marketers are responsible for the strategy and execution of initiatives that drive product adoption. To be successful, I believe, Product Marketing needs to be a core competency within your product team. Contact me to help elevate your product marketing game.
How I Can
Help You
Market
Segmentation
Best fitting customer(s)
Key messaging
Positioning
Product Ideations and Definition
Product ideation
Feature refinement
Product roadmap development
Go-to-market
Strategy
Pricing and Messaging
Content Strategy
Outbound and Inbound Sales
Mentorship
Product marketers
Product managers
Founders
WHAT PEOPLE SAY
David is a passionate and transformational product leader who creates high-performing and highly engaged teams that drive strong results.
I had the pleasure of working with David during his engagement as the interim Product Leader of Finn AI’s product team. During this time, David helped shift our product strategy to be more closely organized around key strategic areas of focus and to craft a stronger, more predictable, and more value-driven product roadmap.
— Rob Reardon, Sr. Product Manager, Ada (prev. Finn AI)
I'M AN ENTREPRENEUR AT HEART
I have consulted to start-ups, major corporations, and governments. They all have entrepreneurial challenges. I pursue projects where technical innovation is at the core of the product offering.
Technologies I am currently engaged with:
AI (NLU specifically), Blockchain, and AR/VR